As Uber Eats' entered a strong growth period and emerged as a viable business for Uber, it became clear that our menu design needed an update.
Users weren't discovering methods of navigating the menu (like search or our navigation) and our restaurant partners wanted the ability to display multiple menus and dietary information, the latter of which was also blocking lucrative partnerships in some parts of the world.
At the same time, as a team, we knew our current design wasn't flexible enough to accomodate features we planned to explore like promotions, smart recommendations, and more restaurant metadata.
Over the course of a couple months, I redesigned and prototyped and a new experience and system of menu components help our menu scale.
The redesign led to a 2% uplift in orders completed, driving substantial revenue for Eats.
Simultaneously, the menu framework and associated components that were created laid the foundation for many features that have since been introduced, like restaurant-level promotions, dish dietary information, and restaurant info and opening hours.
Sketch, Framer, After Effects